iFit is an online fitness service that’s offered across best-in-class hardware and gyms, such as NordicTrack and Gold's Gym. The iFit team needed help elevating their unique outdoor workout content, improving usability, and increasing user engagement.
Role
Product Designer
Platform
Mobile
Employer
MetaLab
Contributions
Strategy, Research, UX/UI
Through 30 user interviews and a large UX audit, we learned that customers are obsessed with the workout content. The product? Less so.
Many navigational elements were rarely used and there was a lack of definition around the structure of information in the app.
We helped iFit understand how users move through the product, defined the information architecture, and brought these learnings into the UI to create scalable main and sub navigation elements.
It was difficult for users to distinguish between content types and understand workout details at-a-glance.
We defined specific card types and outlined content best practices to keep the experience consistency and readable in an instant.
The calendar overwhelmed users with its heavy usage of text. It was also being used as a hack by users to save content.
By carrying over previously defined content card rules, letting location-specific content shine, and reducing card size, we were able to help iFit create an intuitive scheduling experience.
Through improved UX, defined content management flows, interactive social features, and a refreshed visual identity, we helped iFit level up their user experience increasing customer satisfaction and product usage.
